Small but impactful: How microblogs...

Published on : 08-May-2020 | Influencer Marketing

The vast virtual world of the Internet is continuously evolving — be it tools or human behavior under the influence of these tools. In a way, a select set of humans is controlling the conduct of masses through numerous applications. With time, Internet has taught us to be more expressive while...

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What is Influencer Marketing? How t...

Published on : 08-May-2020 | Influencer Marketing

Introduction

Flipping through the Mint newspaper on 13th September 2019, I found an interesting interview of Amar Nagaram, head, Myntra-Jabong. Mr. Nagaram is very blunt to admit that fashion buying and marketing is heavily driven by influencers today. A quick se...

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