The Rise of Regional Creators: How Tier 2 & Tier 3 Influencers Are Driving Big Results
For years, influencer marketing was dominated by metro-based creators—polished, English-speaking, and rooted in Tier 1 cities like Mumbai, Delhi, and Bangalore. But the tide is turning. Tier 2 and Tier 3 influencers are now at the forefront of engagement, relatability, and trust. And smart brands are paying attention. In this blog, we explore why regional creators are booming, what’s fueling their growth, and how your brand can tap into this powerful shift.